About This Course
Digital marketing is the practice of promoting products or services using digital technologies and channels such as search engines, social media, email, mobile apps, and other digital channels. The goal of digital marketing is to reach and engage with a specific target audience to increase brand awareness, generate leads, and drive sales.
Course Curriculum
Digital Marketing Online Class Syllabus:
- Introduction:
- Introduction to Digital Marketing
- Consumer Behaviour
- Modern Digital Marketing Framework
- SEO Optimization
- Website Creation (Using WordPress)
- SEO Era (Algorithm Updates)
- On page Techniques
- Off Page Techniques
- Introduction to CRM
- What is CRM
- CRM Automations
- Email Marketing
- Competitor Analysis
- Website Analysis
- Organic & Paid Research
- Content Creation, Management & Promotion
- Content Creation
- Content Curation
- Content Aggregation
- Social Media Marketing
- Paid Ads Optimization Strategies
- Managing Social Profiles
- Reputation Management
- Search Engine Marketing
- Paid Ads – Google
- Display Ads - YouTube
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Reporting, Resume Building, Interview Questions
- Tools & Cheat-Sheets
